Artemis Lift France / Photography & Creative Direction
August 10, 2024Artemis Lift, a leading manufacturer, assembler, and renovator of lift equipments in France, requested our service in creation of a corporate book to visually showcase their operations.
Over 20 days we captured Artemis in action across various iconic locations in Paris, including the Théâtre des Champs-Élysées, the Dior Galerie, Le Bon Marché, and several plazas and individual buildings. This visual narrative highlights the company’s commitment to quality and innovation in the industry.
The scope of work involved creative direction and photography to craft a compelling visual narrative, including a comprehensive overview of Artemis’s production facilities, professional team headshots, and dynamic on-the-job field photography.
Lift and corporate photography comes up with unique challenges, such as dealing with reflective and shiny surfaces, obtaining necessary permissions, capturing headshots of corporate employees whom are less used to flashlights/posing, adapting to fast-paced working environments.
Despite these challenges, with careful planning and execution, the results can be incredibly satisfying. Most of all a corporate entity is a dynamic organism, always on the move and filled with vibrant characters which makes it more engaging and fascinating.
I would like to express my utmost appreciation for the constructive, hands-on, and positive management team at Artemis Lift France, whose collaboration and support were crucial to the success of this project.