The Others Agency / Brand Architecture

Over a two-day Brand Day Workshop accompanied by inspiring videos, visuals, presentations and various co-creation workshops with the valuable contribution of agency’s team members we crafted ideas to create the foundation of agency’s ”Brand Story Book”. 

A heartfelt thank you to the talented professionals, creatives, and collaborators at The Others agency for making this possible together 📌 ❤️.

Over a two-day Brand Day Workshop accompanied by inspiring videos, visuals, presentations and various co-creation workshops with the valuable contribution of agency’s team members we crafted ideas to create the foundation of agency’s Brand Story Book.

We dug in and defined the key ”Target Personas”, developed a compelling ”Mission Statement” and ”Tagline”, articulated the “Value Proposition” for both the employer (EVP)/partners and clients and refined the ”Key Messages” around those propositions.

Visualization of key messages was done in collaboration with the talented artist Cem Güventürk, to be used in various brandings, merchandise items, website and social media content.

We chose a ”Brand Archetype” ,defined our ”Voice & Tone of Voice (TOV)” , established a robust ”Brand Activation Toolkit” and ”Social Media Strategy” with key content pillars.

Our journey continues with creation of Iconography with the selection of appealing ”Logotype and Typography” for our brand. As a final step the newly developed brand world, agency works, and culture showcased on the new website.